Rewind the clock five years and you’ll find the bulk of all B2B organizations operating with separate goals for marketing and sales. Marketing drove leads, and sales closed them. When the business was healthy, everyone was happy. However when times were tough, each team pointed to each other as the cause. While this status quo inside the organization prevailed, customer …
Posted by Darshana V. Nadkarni, Ph.D. www.darshanavnadkarni.wordpress.com Twitter @DarshanaN Technology is impacting every area of our lives. Blending marketing and advertising with technology dubbed MarTech and AdTech, is entirely changing the marketing landscape. When combined with big data and AI, there is greater efficiency in building, managing, delivering and optimizing campaigns, in placing, buying, and selling ads and in targeting …
In software engineering culture, unifying software development and software operation is gaining great momentum. Automation and monitoring at all steps of software construction from integration, testing, releasing to deployment, and infrastructure management, DevOps shortens development cycles, ensures more dependable releases and is more closely aligned with business objectives. Recent M&A activities of DevOps companies like AppDynamics and Automic Software and …
You guessed it and you are right – oil and water don’t mix! One is for marketers; the other for engineers! Guess what? I am both. As the Chief Marketing Officer for TiE Inflect 2018, I depend on MarTech to get the best returns on our marketing investments. As an executive at a DevOps company, I make sure that my …
As many of you may know, TiE Inflect (previously called TiEcon) is one of the largest entrepreneurial conferences in the world with over 5,000 attendees coming from over 20 countries. In fact, Worth magazine rated TiEcon amongst the top 10 conferences along with World Economic Forum and TED. Which technology to cover? The pace of technology innovation has accelerated to …
I’m really excited to keynote the inaugural Gaming Track on Saturday, May 6th! We’ll have a panel on the business of gaming and in my keynote, we’ll explore why experts don’t always know best. A look at the speaker lineup for this track: Brian Chu, Director of Product, Rocket Games Shannon Clark, Founder, Stealth – Moderator Taehoon Kim, CEO, Co-founder, nWay Inc Wright …
By Vasudha Badri Paul Technology innovations are shaking up every industry, and marketing is no exception. In the marketing stack, inventions are enabling a new breed of marketers who can create initiatives that drive business results. Data science, machine learning and analytics are driving a convergence of adtech and martech, maximizing marketing performance and ROI on ad expenditure. Marketing the …
